Our Expertise
Certified Google Partner with 20+ Years of Success
We’ve spent over 15 years in performance marketing, managing millions in ad spend for brands in financial services, e-commerce, and B2B/B2C sectors.
What we’ve learned: most companies waste a significant part of their budget — not because they don’t invest enough, but because their campaigns are inefficient.
We diagnose, optimize, and scale ad accounts to deliver +20% to +100% ROAS improvements, often with increasing budget.
Our Offer
We turn underperforming ad accounts into growth engines.
- Performance Audits — Find exactly where your budget is leaking and where it performs.
- Campaign Optimization — Fix strategy, tracking and re-structure for immediate impact.
- ROI Scaling — Scale budgets with predictable returns.
Platforms we master:
Google Ads · Meta Ads · TikTok Ads · Digital Out Of Home (pDOOH) · Data Driven TV (DDTV)
About
Cadu Guidi
Performance marketing professional with 20+ years in the industry, helped brands in US, Brazil, Portugal, and beyond transform ad budgets into measurable, profitable growth.
“I founded Ritaleads to solve a common problem: companies spending heavily on paid media but getting weak or unpredictable returns.”
Cadu Guidi
We bring the expertise, process, tracking and strategy to make your ad spend actually work for you.
Sucess Cases
Decathlon.pt
Full Google Ads restructure with seasonality-focused strategy led to +54% YoY ROAS, despite a 20% higher spend. New TikTok and Meta campaigns delivered +80% ROAS vs. previous. Optimized programmatic DOOH buys, improving CPM and visibility.
Comparamais.pt
Took over from previous agency, cutting CPA by 40% while boosting volume for high-competition products. Optimized Meta campaigns to match Google CPA and grew lead volume by 50%+.
FinanZero.com.br
Designed and executed the entire acquisition engine from scratch — strategy, tracking, and scaling. Scaled Google, Meta, and affiliate channels from zero to 1M+ monthly lead applications, achieving category-best CPL in Brazil, confirmed by Google.
Maximize Your ROI with Expert Performance Media Management
Partner with a certified agency and let’s find your hidden ROI.
Book your free audit and discover how much more your media budget could be delivering.
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Contact us
Rua Irene Lisboa, Lisboa 1500-349
+(351) 965 663 000
hello@ritaleads.com
ritaleads 